The major aim of the project is to contribute to our understanding of age discrimination – ageism – which is together with racism and sexism considered the last and most serious form of bigotry. In societies with increasing numbers of older people ageism represents a significant barrier to social inclusion. The project is based on the empirical study of ageist attitudes in the population of the Czech Republic. It uses qualitative studies to explore the thus far neglected relationships among the society’s age-related norms, age discrimination and multiple risks, i.e. gender and social status in relation to age discrimination. In its socio-politically oriented part the project analyses and evaluates anti-discriminatory policies in Europe which are linked to the European Equal Treatment Directive. In its outcome the project will provide a complex picture of the problem of age discrimination in the Czech society while taking into account the larger framework of European structures.